The power of social media is not hidden anymore. It is more than connecting your family, friends and loved ones. Apart from sharing moments through photos, videos and posts, you can leverage different platforms to promote your business to targeted customer base across the glove. With right tools and technologies, you can develop a business growth and boost brand loyalty.
However, managing and optimising customer interactions on Facebook, Instagram, LinkedIn and other platforms, you need proper and time-saving tools. That’s where social media Customer Relationship Management software products come in. They are used to streamline customer communication, allowing businesses in Australia to better understand and cater to the needs of their targeted customers without any downtime. So, have a look at the following tools and boost customer engagement.
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HubSpot
It is one of the most popular CRM tool offering effective social media management features for businesses. The tool has a user-interactive interface to let businesses monitor, publish and analyse social media interactions at one place. The CRM of HubSpot integrates seamlessly with social media channels and track interactions while providing insights into customer behaviour. It enables you to create targeted campaigns, respond to customer inquiries, etc.
Zoho CRM
Believe it or not! It is one of the best CRM tools for social media management and other business activities. Zoho’s integration with social media platforms enable businesses in Australia to track customer interactions, engage with followers and monitor brand mentions via the CRM tool.
You can even access insights into customer sentiment, changing behaviours and other aspects for prompt feedbacks. Zoho CRM’s automation tools make it easy to prioritise leads, ensuring that valuable interactions are never missed.
Hootsuite
Another amazing social media management platform for businesses is Hootsuite. It is a versatile, user-friendly and effective CRM tool that manages multiple social media accounts, engage with different audiences and schedule posts from a user-friendly dashboard. Hootsuite’s integration with CRM functions can help you track conversations and respond to comments in real time, enhancing customer engagement.
Sprout Social
It is also an excellent tool that comes with advanced features and functions. You can boost customer engagement by tracking conversations, scheduling posts and prompt commenting. The user-friendly interface enables team to manage their social media marketing strategies for the growth and other aspects.
Sendible
Though it is not that popular CRM software, but can do wonders in managing your social media customers. You can engage with customers, track conversations on different platforms and interact effectively for brand creation and awareness.
It also has an analytics tool to help you customise their strategies on social media platforms and boost customer engagement.
Salesforce Social Studio
Salesforce social studio integrates social media management with robust features for customer engagement. You can incorporate this new-age technology into business to monitor your SMM strategies, conversions, posts, comments and inquiries. You can even personalise interactions and drive more attention towards your business.
Wrapping Up
These are six social media CRM software tools to help you manage your social media accounts, posts, marketing tactics and customer interaction. It can help you build a loyal customer base for the success of your business.
